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SCALING DIZZY HEIGHTS POST-LAUNCH

So, you’ve successfully launched your new product or brand. What next? Here’s some things to look out for and how to get the most from post-launch momentum.

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FROM LAUNCH TO LOVE

How do we maintain momentum throughout the launch phase – from building excitement to sustaining ongoing buzz. Download our key takeaways from a morning with Google, Airbnb and Collider’s Senior Strategists and Creative Director.

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Social: The Saviour of Experiential

The end is nigh. For years the doom mongers and nay sayers were predicting the end for exhibitions, conferences and more recently, experiential marketing.

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Content creation around launch

Every industry publication, blog or commentator these days is discussing the importance of content. “Content is King” they boom and whilst this might be true, simply generating content isn’t going to create a successful campaign.

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Round Table

As specialists in launch marketing and ongoing engagement, we wanted to know what barriers brands have when trying to launch products to see if we could impart some advice and to share our blueprint for launch.

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Three is the Magic Number

Digital, Social Media and Experiential. Individually, each can have a truly positive effect on your brand and your bottom line. But make all three work together seamlessly, and chances are you’ll hit the jackpot.

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